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Part 1 of Serenity in the Storm – How Researchers are Achieving Deeper Insight in Spite of the Chaos Host: Quirk’s Marketing Research Review & MarketTools Recorded March 25, 2009 Researchers are caught in a bind. They are being asked to complete more projects, with quicker turnaround times and a smaller margin of error, for less money-while also dealing with increasingly unresponsive consumers, fraudulent respondents, fragmented audiences, and fast-changing market conditions. Greater control is within your reach. Join us for a discussion with a number of enterprising research leaders who are shaping smarter research programs. Youll learn about: 1. Getting more done with less budget by selectively outsourcing research functions 2. Centralizing data to create continuous learning rather than ad hoc projects 3. New approaches for dealing with fraudulent respondents. Speakers: •Brad Bortner, Forrester Research. Principal Analyst •Alissa Jaquish, Southwest Airlines. Customer Insights Manager •Robin Wolkoff, Virgin Mobile. Director, Market Research •Wendy D. Farina, MKM Partners. Chief Strategist, Equity Intelligence •Mike Waite, MarketTools, Inc. Vice President, Enterprise Products and Marketing